Located in the beautiful mountain town of Asheville, North Carolina, here at The DM Shop we embrace the passion of the entrepeneurs that have become the portrait of our town. Small businesses are what make Asheville what it is – a unique and creative city.

At the heart of the DM Shop is Bob Perlstein whose expertise and creativity have built The DM Shop into as unique a marketing company as Asheville itself. You won’t find the same ol’ menu here, although the foundation of these services are rooted in the fundamentals of marketing, and “response rules”.

Bob likes to say: “Open for business…now what?!” There’s a reason – he’s talked with dozens and dozens of business owners who don’t have the marketing know-how to bring in the business.  No doubt great ideas can put you in business.  But smart marketing keeps you there.

Bob Perlstein

Our Staff

Diane Sparks


Diane is the data and operations end of The DM Shop. She prefers behind the scenes action but is always available to answer any marketing question within the scope of her 30+ years’ marketing experience. Diane is known for her speedy customer service, easy demeanor and attention to detail. She’s a good PR person and knows how to position clients distinctively. She was born in New Zealand and very proud of her Kiwi heritage. Her favorite pastimes are cooking, crosswords, watching football and observing antics of her dog, Buddy.

Bob Perlstein


Bob Perlstein is a marketing professional who has developed campaigns for Fortune 500 companies during his career. Bob brings his considerable marketing expertise to the local market level and has worked with Asheville businesses for the past 11 years. A no-nonsense marketing guy, Bob understands that small businesses are overwhelmed with marketing and media choices. A marketing business coach at Mountain Bizworks, Bob helps develop marketing plans that fit goals and objectives for business owners. Bob is a diehard Pittsburgh Pirates fan, loves the Carolina Panthers, the latest consumer electronics, and photography of his favorite muse, Buddy the dog.

Buddy and Colleagues


This is our dream team. Always energetic, willing and loyal. Plus, they get paid in Milk Bones — easy on the payroll!

The Company We Keep

The DM Shop partners with a select group of media companies to serve our client needs.

Gerry, Owner of Mellow Mushroom Asheville, NC


Eric, Owner of Vinnie’s Neighborhood Italian, Asheville, NC


Jeff, Owner of 360 Business Inc, Asheville, NC